For journalists, crowdsourcing is our VISA credit card: it’s everywhere we want to be.
I’m not trying to be cliche, but journalists have to apply the same rules of credit cards to crowdsourcing:
1) Spend wisely:
Sounds easy enough. But like the hundreds of people who find themselves in thousands of dollars of credit card debt each year, crowdsourcing can also be journalism’s worst enemy if we bite off more than we can chew.
Crowdsourcing can be unreliable, but like every source we use, we have to factcheck. Let’s look at Pro Publica’s Stimulus spot check:
http://projects.propublica.org/spotcheck/
To analyze the status of stimulus transportation projects, Pro Publica drew a random sample of 520 of approximately 6,000 projects nationwide. Then, it asked readers to help track the status of the projects in their states: whether or no the project was completed and how many jobs the company retained after receiving the package.
Not to make an understatement, but this project was a big undertaking. Analyzing stimulus projects in a single state is one thing, but projects across the country is another.
Over the summer, I interned at 11-Alive news in Atlanta. The business and consumer reporter, Bill Liss reported a story on the stimulus packages and their impact Georgia construction projects. While interning at 11-Alive, I had the opportunity to work with him and do a little background research on the story, including calling construction companies to find out if they were able to retain jobs or start new projects with stimulus money.
11-alive has since continued stories about Georgia companies and stimulus money. Here is another stimulus story by reporter Bill Liss:
http://www.11alive.com/video/default.aspx?playerId=newsmaker&maven_playlistId=1f23dc40ee67898d157716d17d3efded65dbd23b&maven_referrer=mrss&maven_referralPlaylistId=1f23dc40ee67898d157716d17d3efded65dbd23b&maven_referralObject=1317104107#/Stimulus+Jobs+–+Where+Are+They%3F/49268491001
Now, imagine doing this same story, except analyzing stimulus packges all over the coutry. That task is daunting and time consuming. Unfortunatley, time is not someting we have a lot of time to consume in journalism.
2) Use cash when you can
One of the best rules for using credit cards is only use them when you can’t pay with cash. In the journalism word, the “cash” equates to personal reporting, or visiting the source ourselves. Crowd sourcing should never take the place of personal reporting. In the case of ProPublica’s Stimulus Spot Check, crowdsourcing was go through thousands of documents. Crowdsourcing was also a way to connect with the public, and get them involved in the story.